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SocialMedia404 - Is Your Social Media Program Missing? |
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Wednesday, 09 July 2008 |
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The continually increasing use of social media has created enormous
pressure on organizations to understand how the use of these
technologies affects their own strategic path.
Social media is all about conversations. Are your customers and/or
stakeholders talking about you? Should you join the conversation? Or
perhaps, start a conversation where none exists? What kind of
Community eXperience does your organization need?
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Read more...
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Thursday, 14 February 2008 |
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Businesses
across all industries expect to increase their budgets for internet marketing
again in 2008. Internet marketing is expected to reach 34 percent of total
marketing budgets, while 74 percent of these respondents indicated the bulk of
their increased budget will be concentrated on website development. Read more from "BtoB's Outlook 2008: Marketing budgets online to rise in '08 ".
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Thursday, 14 February 2008 |
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Almost 20 percent of internet
savvy marketers are using social media content such as blogs and polls to get
their consumers raving about them.
Source: BtoB
Marketing Survey – Nov/Dec 2007
In
order to keep and build your customer base, you need to make them rave about
you. With a web presence you can create a positive User Experience for your
potential customers who will appreciate that you understand their needs and
desires.
But is
that enough?
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Read more...
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